I recently completed this fun, colorful set of four art blocks that are inspirational and uplifting. But the best part is the sides, they are fully decorated with little flowers, swirls and hearts!  

These would be perfect little blocks to have recreated as canvas block prints for people to place on walls, mantels, side tables, etc.  But, the front design can also be used on numerous other products from greeting cards and journals and even coasters and other home decor products to inspire on a daily basis.

I've been working away on rounding out a collection of 12 whimsically elegant designs that are both fun and sophisticated at the same time ~ "Ethereal Whimsy"!  I love the juxtaposition of the more whimsical, almost funky design of the bird and butterfly/dragonfly elements in these designs, against the very soft, elegant feel of the backgrounds and borders.  It creates a mood of happiness and fun that I think will appeal to women across the board, particularly with colors that always do well.  

These designs can be applied to so many different products, from calendars (hence the 12 images), journals, mugs, hat boxes, pillows, notepads, greeting cards, wedding invitations, you name it, they will work!  I've mocked up some designs on products just to show how well they translate and love the way they turned out :)  

Each design also has an inspirational message or word to inspire and motivate women to live a life full of promise and passion.

Not only have I been working on new Christmas and Inspirational art, but I have a new elegant, whimsical design collection for at licensing that I'm very excited about!  I can just imagine so many different products these designs would be perfect for, everything from stationery to home decor.  I started out with a butterfly design, then a peacock and now adding hummingbirds and there will be dragonflies and more to come!

Here are some sketches of more peacocks and hummingbirds, always fun to show the beginning stages of new art.  I think it would be perfect to complete a collection of 12 different whimsical designs to create a calendar, hmmmmm....got me thinking of what other icons/elements of animals, etc. I can use...Stay Tuned!!

It always seems odd to be painting holiday specific or seasonal art that really isn't in season, but so goes the life of an artist in the licensing world!  But, I don't mind in the least, I enjoy breaking out of the ordinary and mixing it up, and I did just that last week and this weekend with 5 new collections for Christmas and winter :)

One of the top requests for new art I received at the Surtex Licensing Show last month was to create more, more and more Christmas art!  I don't think I will ever have enough, but I will certainly try. Coastal and inspirational were the next two top requests, I've created a couple of inspirational and will be working on more coastal as well over the next few weeks and months, so stay tuned!

In the meantime, here are the new collections just created, all of which are available for licensing across all product categories.  And...I also have poinsettias painted and ready to create new designs with, so this will be available shortly.  To see all of my Christmas images click here.  Have a Wonderful "Christmas in June"!

Busy, Busy Busy creating sell/tear sheets for art collections to show at Surtex next month in New York. As I was creating the sheets I actually ended up designing some new images as well, which is a nice little bonus, it gives me that many more options to show for possible art licensing on different products.  

Here is one of my coastal collections with two new sea shell designs created today.  I love the soft, elegant feel of the new designs (shown below), perfect for a bathroom or any coastal themed home decor in addition to being a great fit for stationary, or coasters or any number of products.

Still a lot of work to do before the Surtex show, but I'm knocking off a little each day and so far feel like I should be able to accomplish all the "artwork" and "grunt work" I would like to get done before I fly to New York.  At least that's what I'm hoping, wish me luck, haha!

This is one of those things I haven't been as diligent about as I should, creating Sell/Tear Sheets to show how artwork can look on different products.  Even if it's just to show a square and round image, it gives the client more of an idea of how the art can better translate onto their products.  I'm working on getting more of these together and once I have a template set up, it becomes much easier.  I like to add in more detailed product mockups in addition to just basic shapes, it looks more professional and shows I've put more thought into what products may work well with specific designs.  So, I'm going to be creating more of these for existing, and new collections, and make it part of the process each time I create a new collection, that way it isn't so overwhelming :)

Here is one of my most recent Sell Sheets for my new wine collection ~ "In Vino Veritas"©

Florals seem to be what's trending in the MADART Studios these days :)  Lot's of different variations accented by colorful dragonflies, whimsical butterflies and cute little ladybugs.  I must be looking forward to spring and all the beautiful flowers and creatures that come out.  Even though I live in Florida in the winter's we still have a small winter and look forward to when all the birds singing and the hummingbirds buzzing come back.

This is a very contemporary set of Coastal paintings and designs featuring the always popular Sea Horse and Octopus.  These designs were originally created as two full paintings as seen on the left of the image above.  The second set of designs were created in Photoshop by extracting the seahorse and octopus and creating icons that can be used in various forms for future licensing designs and products.

The next four months are going to be ALL about prepping and creating for SURTEX: Selling & Licensing Original Art & Design!  I will be creating lot's of new art and collections to share with manufacturers to offer beautiful, colorful and uplifting products.  Currently working on flower pot/vase paintings in a collection of 12 coordinating images that can work as a group for calendars or individually or in sets of smaller amounts.  Each painting is going to be created in layers of hand painted designs and elements that can be rearranged to fit any product dimensions.