I woke up at 4:30 this morning, couldn't go back to sleep so I figured I would get up and work on some new designs I had quickly sketched out the night before. My inspiration for the new designs is actually kind of off the wall. I was watching the movie "How to Lose a Guy in 10 Days" and near the end I caught a glimpse of a purse hanging on the wall with some pretty flowers and felt inspired to create some ethereal art with pink flowers, so here is one of the designs I came up with, that I'm now going to turn into a full collection for art licensing. It's funny where inspiration can come from sometimes, I just go with it and see where it takes me...
This is one of those things I haven't been as diligent about as I should, creating Sell/Tear Sheets to show how artwork can look on different products. Even if it's just to show a square and round image, it gives the client more of an idea of how the art can better translate onto their products. I'm working on getting more of these together and once I have a template set up, it becomes much easier. I like to add in more detailed product mockups in addition to just basic shapes, it looks more professional and shows I've put more thought into what products may work well with specific designs. So, I'm going to be creating more of these for existing, and new collections, and make it part of the process each time I create a new collection, that way it isn't so overwhelming :)
Here is one of my most recent Sell Sheets for my new wine collection ~ "In Vino Veritas"©
There are many different aspects to preparing for the Art Licensing Surtex Show in May in NYC, it's so important to stay organized and be aware of numerous deadlines. One of the best ways to stay on top of it all and minimize the last minute stress and panic of making sure everything is ready, is to get as much as you possibly can done early, early, early!!
I have booked our plane tickets, the hotel is booked, my first round of promotional postcards are sitting in the mailbox and I've checked off some of the Surtex booth requirements. For instance I selected the booth table/counter height, show site contact info, badges, and the names of authorized booth attendees for my booth #217. All of this can be done by logging into your Surtex account. I'm also already in the development stages of my banners, I have a template from the last time I went so it's just a matter of deciding which art to display on the booth versus having them only in the portfolios. I'm also in the process of organizing my files in my tablet, looking at different app options to make it as effective and efficient as possible; so far, I've read really good reviews for Quick Pic and am going to give that one a shot.
By checking items off the list early you can take some of the weight of your shoulders and be as calm and relaxed as possible leading up to the show, no need to add undue amounts of pressure and stress to such an important event. Get it done early and relax and enjoy the show!!
It's starting to feel like crunch time at MADART Studios™! Lot's of preparation required to get my booth ready for Surtex 2014 in New York on May 18-20th. My hotel and plane tickets have been booked and a slight change of plans with my assistant; my friend Mindy went with me last time and was going to go again this year but some personal issues made her decide it was best to stay home this trip, which I totally understand :) So, my daughter Aroon is going to come with me instead, bonus...she's 6' tall so I (she) will barely need a step stool to reach the top of the banners, haha!
I'm researching my banner options, I went with a local printer, CSI Signs, last time and they did an amazing job quickly and not too expensive, I will be comparing their pricing with some other options. I'm going to get some sample banners from a couple of online printing companies that I have purchased postcards and prints from in the past that I know have great color results, the most important part of the banner, it MUST be true to the original arts colors! I will let you all know how that goes, if it works out or not :)
Last time I went to Surtex I had grommet holes placed on the top of the banners and used some hooks and this worked fairly well, but I'm thinking I will be going with command strips this time around as it will help the banners lay flat against the walls in a better manner.
While I'm doing all this prepping for the show I still have lot's of art to create and finish up some collections along with providing art for my agent, Art Licensing, needless to say I've been putting in some long painting/computer hours, but it's what I love to do so it's more fun than work! I recently completed some collage designs for my agent, something different, but always fun to experiment with new designs and ideas.
Florals seem to be what's trending in the MADART Studios these days :) Lot's of different variations accented by colorful dragonflies, whimsical butterflies and cute little ladybugs. I must be looking forward to spring and all the beautiful flowers and creatures that come out. Even though I live in Florida in the winter's we still have a small winter and look forward to when all the birds singing and the hummingbirds buzzing come back.
I'm in the process of organizing my plans and new collections for the upcoming show in Surtex this May in New York City. I will be in Booth #217 and very excited to once again share my art with manufacturers looking to license art for their products!
I have a checklist I am working on of things I need to do, some deadlines, collection ideas, etc. Here is what I have so far, but it can and will change over time, I'm sure!
NOTES FOR SURTEX 2014
1. Advertise in Licensing Report art for Summer Edition
2. Postcards, first small one send out in February then in March send out a larger one
3. In April/early May make appointments to meet with manufacturers in the booth
4. Work on Press releases - debuting new collections, etc. one in Feb. March and then April?
-use the Alaskan angle and three generations of women artists in the family?
5. Hotel, use rewards points
6. Plane Tickets - Jet Blue
7. Order some Deny designs trays maybe magnet boards to use for display in Surtex Booth - Shelves? Woobie book on display
8. Bring phone cases to display? what other products can I share? Metal art piece?
9. Order another Tablet for sharing art
10. Organize images on tablets in collections
11. Create sell/tear sheets, do a blurb book or how to show more art, ideas? Create more Mockups
12. Aroon's art 12 images for calendar, etc. "Happiness is..."© collection
13. MAD outfitters collection, see if Tervis, other co's are going to be there, make specific appointment
14. Order extra table and chair(s) for meetings and order extra stool/chair if Aroon goes for main table
15. Design Banners and have printed
16. Decide whether to ship direct to site or bring everything on the plane with me
17. Booth signage custom created
Christmas, Coastal, Floral, Inspirational, flower pots, woodland, garden fairies/angels, bird houses, Birds ~ Mom coffee cups, Aroon...Decide which one's to share early on website and safe some for debuting at the show.
Here is what my booth looked like in 2010, I had an 8'x10' corner booth, but this year I am going with a larger 10'x15 corner booth (#217) , because I have more art to show, which is a VERY good thing!
This is a very contemporary set of Coastal paintings and designs featuring the always popular Sea Horse and Octopus. These designs were originally created as two full paintings as seen on the left of the image above. The second set of designs were created in Photoshop by extracting the seahorse and octopus and creating icons that can be used in various forms for future licensing designs and products.
The next four months are going to be ALL about prepping and creating for SURTEX: Selling & Licensing Original Art & Design! I will be creating lot's of new art and collections to share with manufacturers to offer beautiful, colorful and uplifting products. Currently working on flower pot/vase paintings in a collection of 12 coordinating images that can work as a group for calendars or individually or in sets of smaller amounts. Each painting is going to be created in layers of hand painted designs and elements that can be rearranged to fit any product dimensions.
Keep up to date on all the Licensing Activities going on at MADART Studios™