Tara Reed of Art Licensing Blog is always a wealth of information for art licensing newbies and veterans alike. I've learned so much from following her blog to purchasing her mockup templates and audio replays of art licensing artist interviews; she knows what she's talking about!
She posted a blog article, and it has a video too, with advice for artists who want to walk the Surtex show and learn what it's all about. There are some very important pointers that are worth paying attention to and following if you have decided to walk the Surtex show as an artist thinking of potentially exhibiting in the future. You can read her article here and feel free to stop by my booth #217 and say a quick hello, while of course following Tara's "Do's and Don'ts" :)
I wanted to try out some online printing companies for my banners this time around and chose two based on recommendations and personal experience. The first one I chose to go with is Smart Press, I've ordered oversized canvas prints from them in the past and have always been very happy with the quality and accurate colors. I had never ordered a banner from them before and figured it was worth a try, especially considering the competitive pricing! I created a plain 3'x7' banner without any grommets, hems, etc and the cost was only $26.14 plus $12.22 for ground shipping. I chose the plain banner because I will be using Command Poster Strips for mounting (you can purchase in bulk on Amazon).
The second option was All State Banners based on an online recommendation for banners used at Surtex in the past that I read about online somewhere, don't remember offhand where though. I chose the same product/size, etc. and the pricing was almost double but still competitive, and half of what I paid last time I went to Surtex (I used a local printer). Their price was $49.35 and shipping was $11.95.
Click on images to enlarge
Busy, Busy Busy creating sell/tear sheets for art collections to show at Surtex next month in New York. As I was creating the sheets I actually ended up designing some new images as well, which is a nice little bonus, it gives me that many more options to show for possible art licensing on different products.
Here is one of my coastal collections with two new sea shell designs created today. I love the soft, elegant feel of the new designs (shown below), perfect for a bathroom or any coastal themed home decor in addition to being a great fit for stationary, or coasters or any number of products.
Still a lot of work to do before the Surtex show, but I'm knocking off a little each day and so far feel like I should be able to accomplish all the "artwork" and "grunt work" I would like to get done before I fly to New York. At least that's what I'm hoping, wish me luck, haha!
A little over five weeks to go! I've accomplished a lot, but still have ton's to do in preparation for the Surtex Art Licensing Show May 18-20 in New York. I have one banner completed, 8 to go; hmmm...I better get going on those, but I'm doing a test run with a new banner company to see how it comes out, crossing my fingers the quality is good. I've sent out two rounds of postcards to prospective manufacturers and will start making phone calls to set up appointments in the next couple of weeks.
One of the more time consuming things, that I have yet to do, is setting up folders and files of collections on my tablets as well as creating tear sheets to showcase my designs on different products and shapes. So much to do and it seems as though I'm almost out of time, but I refuse to panic, I'm just going to knock off items on my "To Do" list every day and hopefully have a couple of days to spare before I leave for the show...wishful thinking right?
In addition to the collections I already have, I also started a new venture of creating uplifting, inspirational greeting cards and colorful holiday/occasion cards last month. Here is a sample of this new line that I'm really excited about and literally have hundreds of ideas for more cards!! It's always so exhilirating to be inspired and creative, I LOVE my job :) :)
OMG!! I’m completely freaking out right now! My artist friend Gino Savarino just sent me a message that blew my mind! My painting “Winter Sparkle”© was on Good Morning America today in the segment about the Messy girls bedroom, you can see it numerous times clear as day, so cool! Also on “Inside Edition”, always such a thrill when I see my art popping up in all different people’s homes, and of course when it makes it onto TV :) ~ Check it out:
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